In an effort to improve customer experience, organizations are rapidly adopting cloud technologies and big data solutions to develop data-intensive applications such as personalization and target marketing. However, this effort has also easily spawn fragmented and incompatible data “silos”, which are stifling innovation, slowing down business agility, and impacting business productivity.
A potential solution to these data silo challenges is a cloud-based enterprise data hub (EDH), which a centralized data ecosystem which can cost-effectively store structured/ unstructured data and integrate and process data in a variety of integration and engineering patterns. In addition, it can provide multiple types of data storage to accommodate various business needs as well as support data discovery, reporting, and analytics.
An enterprise data hub can ease the pain of integrating and merging data silos, but also provide a comprehensive and scalable enterprise data solution to benefit entire businesses and organizations. Let’s look at some key advantages in detail:
The full scale of enterprise-wide data & cost effectiveness
Unlike legacy traditional data systems that store and manage data with associated platforms or applications, the cloud data hub leverages multi-tier storages for structured/unstructured data in a cost-effective way. It can not only accommodate data from transactional business systems but also from other channels such as Internet Of Things, Social, etc. for expanded business insights. Its built-in redundancy and disaster recovery capabilities will keep organizations’ data assets safe and sound.
Reduced complexity & improved productivity
With many disparate and proprietary data stores across an enterprise, it becomes more challenging when businesses are hungry for more data to accurately predict future rather than guessing at it. Business productivity growth is impacted by data issues and unnecessary, duplicate data processing efforts.
The cloud-based data hub provides options to simplify data integrations for more insightful wisdom while reducing the complexity of managing data volume and structure. It presents a comprehensive data foundation for lines of businesses to institute robust business analytics. This analytics-based solution enables companies and their workforce to become more productive and profitable.