There is little need to persuade any commercial real estate broker who’s been around for the last ten or fifteen years that proptech has revolutionized our world. It’s generated radical improvements in contact management, new business development, deal execution, back-office relations, and other aspects of our job.
On the landlord side, to list a few examples, new technology has helped us market our listings and get the word out. It’s much easier to increase the exposure of your asset as an owner. Databases like LoopNet and CoStar have emerged as robust platforms for reaping vital market knowledge, and to better serve owners and their brokers.
For tenant representation brokerage, products like ZoomInfo and various simple websites help obtain information on companies and their deciders, while outlets such as Salesforce have dramatically boosted our capacity to input and track information.
Some expected that broker demographics might have predisposed younger personnel to adapt more easily to tech advances. Yet that hasn’t been an issue at our company.